Speaker For The June 10th, 2017 Meeting:
Christian Lovrecich of Nitro Displays
Stand Up, Stand Out To Make $
As a kid, I spent a lot of time on the boardwalk of a “Carney Town” on the New Jersey shore called Seaside Heights. I even tried my hand at “Barking The Stands” shouting stuff like, “Everyone’s a Winner” “Best Prizes On The Boardwalk”. What I learned was the best barkers got the biggest crowds which attracted even bigger crowds. This was also the secret to success for anyone in the advertizing business and for that matter Any Business.
Basically, business is not for the timid. You’ve got to Stand Up and Stand Out to grab your potential customer’s interest. Probably the best pitchman of all times, Billy Mays, of OxiClean fame proudly proclaimed that he learned his craft Barking the Stands at Seaside Heights, NJ.
So what does this have to do with inventing? Everything !!! Thomas Edison was known by his contemporaries as more of a huckster than an inventor. So how do you begin to make some noise about your product? One of the first places is usually trade shows, home shows, Expos and the like. Here your booth dressing is crucial to getting noticed, it has to give a big Billy Mays Shout out to the people passing by or they will just pass you by.
Christian Lovrecich of Nitro Displays http://www.nitrodisplays.com/ is going to show you what works and what doesn’t as well as how to get the most bang for your booth dressing buck. You will be surprised at how little it can cost to look professional. If you haven’t really thought about this subject before, you are simply not going to believe all the options you have. This is going to be a journey into another world for the uninitiated.
But Wait … There’s More …
Christian is also the Master of FaceBook and has recently opened another business called Lovrecich Media www.facebook.com/LovrecichMedia/ It is like a blog where he answers questions and gives extraordinary tips on how to use FaceBook to raise awareness about your project and drive traffic to your website. On top of that, you don’t have to pay an extra shipping and handling charge because you are there already.
So if you are serious about making some serious money with your inventions then I seriously suggest you make a serious effort to come to LIGI Tool & Engineering, Inc. (3220 SW 15th Street Deerfield Beach, FL 33442) at 1:00 pm on Saturday 6/10/17 to learn how to make a serious impact on your market. Seriously !
This event is hosted by the Inventors Society of South Florida, a 501 (C) 3 non-profit educational organization.
For more information go to our website www.inventorssociety.net or call 561-676-5677.
Speaker for the July 8th Meeting:
Make Your Mark! ®
(Or How to Avoid Trouble With Trademarks)
“What is in a name…wouldn’t a rose by any other name smell as sweet?” Maybe…but a strong registered trademarked name can outlive the patented product and in some cases be more lucrative than the patent itself.
There are highly sophisticated strategies that need to be considered when choosing a mark and it takes a well trained, experienced professional who is passionate about the subject to bring your attention to these matters.
Miriam Richter of www.richtertrademarks.com is such a person, devoted to Trademarks, Copyrights and other Intellectual Property Matters. I was extremely impressed with her resume. From the beginning of her academic pursuits and throughout her developing interests, she has achieved honors at every University she has attended.
Her professional career begins in medical research and teaching. Her medical background, led to an interest in the legal profession while working in the insurance industry, which in turn led her to Intellectual Property Law.
Here is a woman with the intelligence and knowledge to research any subject (as evident by her many academic accolades) and the ability to share what she has learned as a teacher. You will never look at a name the same way again, as she will cover the subject from;
- The various types of trademarks, why you would consider using them and the strengths of each.
- Your initial TESS search, what to look for, is it Dead or Alive.
- The Examination Process, what they are looking for.
- The all important USE
- Rejection and how to handle it.
I had to convince Ms. Richter to add the last bullet after she wrote back to me “…a properly researched and filed trademark shouldn’t be rejected.” It was quite obvious to me the type of perfectionist and professional she is. We are very lucky to have her speak to us.
This is an extremely serious subject that you must know about. So under no circumstance should you miss this meeting, which will be hosted by the Inventors Society of South Florida (a non-profit educational organization) at 1:00 pm on Saturday 7/8/17 at the LIGI Tool & Engineering, Inc. (3220 SW 15th Street Deerfield Beach, Fl 33442).
For more information go to our website www.inventorssociety.net or call 561-676-5677 or 954-281-6564.