The Master Of Success
Chris Nolan literally blew me away with story after story regarding successful projects ranging from animal products to water purification systems and much, much more. All of these stories start out with a great product that is floundering with minimal success. At which point, Chris comes along and
- Defines the marketable essence of the project. This could be the pain point it relieves, a desire, a need, etc..
- Develops a strategy
- Then implements that strategy
Sounds pretty simple, doesn’t it, but in those three steps hides the magic. With each story you will see the brilliance unfold. It is so easy to get mesmerized but what I want you to do is focus on how to use his techniques on your products.
In the “old days” there was a saying, “You can judge a salesman’s worth by the size of his Rolodex”. Now for those of you too young to know what a Rolodex is let me explain, it is an ancient paper data base with all your business contacts. Mr. Nolan seems to know everyone. This comes from a life time of service and honesty. This is yet another skill you need to learn from him and can; just by being in his presence.
Lastly, you hear me harp about this all the time but you need to develop a set of powerful pitches for your project to have at the ready at all times because you never know when that perfect opportunity will arise. Once again, here’s Mr. Nolan to the rescue.
He is in demand to teach corporate sales teams how to pitch. He has developed an incredible all day event on 5/31/18 at FAU with an unbelievable list of experts through his company Speak Up called JumpStart™ which is a sales education symposium and more including extended training. Check it out here http://www.speakupsalestraining.com/
If you plan to license to corporations. Going to corporate events like this teaches you how your corporate contacts think. What impresses them. How they do things and if they see you doing things the way they do, they may consider you a colleague rather than some crazy inventor.
Meeting Handouts:
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